SKU: 62766360724

The Sephora Story: The Retail Success You Can't Makeup

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The Sephora Story: The Retail Success You Can't MakeupWhat can you learn from the most successful companies in the world? The Sephora Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that turned the makeup retailer into a paradise for makeup enthusiasts everywhere. Sephora is a playground for women, chock full of lipstick, eyeshadows, foundations, blushes, and so much more, just waiting to be experienced. It's where teens learn to apply

What can you learn from the most successful companies in the world? The Sephora Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that turned the makeup retailer into a paradise for makeup enthusiasts everywhere.

Sephora is a playground for women, chock full of lipstick, eyeshadows, foundations, blushes, and so much more, just waiting to be experienced. It's where teens learn to apply foundation and adults learn how to create the perfect smoky eye. It's the cosmetic birthplace for the iconic Kardashian contour. And it's a dominant brand, taking home a large portion of the $48.3 billion-dollar makeup industry.

The Sephora Story teaches readers how Sephora was born in Paris in 1970 and has exploded since it opened its first North American store in 1997. Now, with at least one store in almost every mall, you may find yourself fighting to navigate the store.

But it's just makeup, right? Wrong. It's an experience, and this book will teach entrepreneurs, innovators, marketers, and executives everything they need to know about creating an iconic experience for their customers. Through Sephora's story, you will learn:

  • How to lead the evolution of a decades old brand and how to relaunch it in a new market.
  • How to create a customer experience that revolutionizes an industry.
  • How to bring together multiple brands under one roof without compromising their identities.
  • And how to reach a younger audience and ignite a passion for your product.


Binding Type: Hardcover
Publisher: HarperCollins Leadership
Published: 05/26/2020
ISBN: 9781400220588
Pages: 192
Weight: 0.55lbs
Size: 8.20h x 5.30w x 0.80d
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SKU: 62766360724

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Della J.
Omaha, US
★★★★★ 4
Nicely made and pretty.
Very sweet pair of earrings. I bought blue and pink butterfly earrings. My daughter loves them. They are well made and just the right size for a young person. I will recommend them.
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Reviewed in the United States on February 5, 2025
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Mikki
Omaha, US
★★★★★ 5
Good value
Love them! So light and pretty!
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Reviewed in the United States on September 7, 2025
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Anita M Gayler
Natrona Heights, US
★★★★★ 5
Beautiful earrings that work fantastically with multiple earlobe piercings
I was looking for smaller cute studs in garnet and these are amazing. I have four “regular” piercings going up my earlobes on each side into my cartilage so I prefer to have stud earrings that are small enough to not overlap and crowd, but also be super cute, and these did really well. Despite the size you could still clearly tell they were butterflies and marquise cut gemstones. Because they’re garnets and the marquise cut is slightly shallow for earring purposes, they’re not that DEEP red color people associate with a garnet, but they’re clearly garnets and the slightly brownish tinge from the shallower cuts actually set off my (dyed) red hair beautifully. If you’re more to chestnut brown or redheaded, it’ll probably work in your favor as well. Overall I would highly recommend these to anyone looking for a good pair of beautiful and playful gemstone earrings, and heavily recommend them for any adult with more than two lobe piercings that wants to do more than just plain gemstone round studs.
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Reviewed in the United States on February 12, 2020
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Anthony Pantliano
Bozeman, US
★★★★★ 5
Mom loves them.
I bought these earrings for my Mother as a Mother's Day gift. They are petite (a bit larger than a pencil eraser) and are very nicely made, especially considering the price. The garnets (which are my Mom's birthstones) are rich and beautiful, and the sterling silver is fairly substantial. My Mom wears them at least once a week and has had no issues with fit or allergic reactions of any kind. All in all... perfect for those who like small, understated earrings.
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Reviewed in the United States on June 13, 2013
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Snell
Pawtucket, US
★★★★★ 3
Fine, but small
The earrings are a bit small, like the ratings say, and the color is a bit weak, but they're still okay.
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Reviewed in the United States on January 20, 2025

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