SKU: 65506731385

American Icon: Alan Mulally and the Fight to Save Ford Motor Company

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American Icon: Alan Mulally and the Fight to Save Ford Motor CompanyThe inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already

The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.

At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself.

Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys-functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family--America's last great industrial dynasty--could hold on to their company.

Mulally and his team pulled off one of the great-est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround.

In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet-ings to drive change and force Ford to deal with the painful realities of the American auto industry.

Hoffman was granted unprecedented access to Ford's top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.

Binding Type: Paperback
Publisher: Currency
Published: 02/05/2013
ISBN: 9780307886064
Pages: 422
Weight: 0.70lbs
Size: 7.90h x 5.10w x 1.10d
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SKU: 65506731385

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This is a good book to remind us of the futility of war and the tragedies that occur because of it.
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robert Jackson a truly great jurist
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This is an excellent bio of a great lawyer and justice who died way too soon.
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A multifaceted biographical sketch
Format: Hardcover
A complicated personality who felt strongly no one was above the law; having been in Nuremberg in 2025 gave me a different perspective of the man as the prosecutor at the Nuremberg trials. He was meticulous and highly regarded in his career. Excellent read
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anonymous
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good read for layman
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good read
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Drew G
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An admiring but not uncritical portrait of a titan in the rule of law
Format: Hardcover
Professor White delivers an admiring but not uncritical portrait of a man who stood for qualities and principles now in short supply. Jackson was a leading practitioner when other judges were more political, but nevertheless had to speak the language of the rule of law. And his contributions at Nuremberg, haphazardly portrayed in the recent movie, really come through . The United States would help establish a record of epic misdeeds and show that the perpetrators could be punished in a system of justice.
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Reviewed in the United States on February 14, 2026

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