SKU: 86758807558

Aveda Be Curly Intensive Masque 200ml

Sale price$79.20 Regular price$88.00
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Ships within 48 hours · Estimated delivery Aug 10 - Aug 15

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Description

Aveda Be Curly Intensive Masque 200mlThe Aveda Be Curly Intensive Masque 200ml is a 97% naturally derived, vegan friendly treatment that delivers a concentrated surge of moisture to parched curls and coils. This rich, buttery masque is meticulously crafted to improve the appearance of curls with every use, utilizing Avedas iconic wheat protein and organic aloe blend. This specific combination expands when hair is wet and retracts when hair is dry, helping to lock in curl or wave patterns

The Aveda Be Curly™ Intensive Masque 200ml is a 97% naturally derived, vegan-friendly treatment that delivers a concentrated surge of moisture to parched curls and coils. This rich, buttery masque is meticulously crafted to improve the appearance of curls with every use, utilizing Aveda’s iconic wheat protein and organic aloe blend. This specific combination expands when hair is wet and retracts when hair is dry, helping to lock in curl or wave patterns while preventing the "fuzz" associated with dehydration.

The formula is enriched with certified organic babassu oil and shea butter, which provide a decadent protective barrier to seal the cuticle and lock in moisture. Unlike many deep conditioners that can leave curls feeling heavy or "greasy," the Be Curly™ Intensive Masque focuses on weightless elasticity. It works by filling in the porous gaps often found in textured hair, resulting in curls that are 2x shinier and significantly more defined. This 200ml jar is an essential weekly ritual for anyone looking to maintain salon-quality texture at home.

Benefits

  • Intensive Frizz Control: Dramatically reduces frizz and unwanted volume by sealing the hair cuticle and locking out humidity.
  • Curl Definition: Uses a plant-based protein blend to enhance natural curl patterns, providing bounce and spring without stiffness.
  • Deep Hydration: Infuses the hair with babassu oil and shea butter to replenish essential moisture lost to heat styling and environmental stress.
  • Strengthens & Protects: Reinforces the hair fiber to prevent breakage during detangling, a common challenge for those with tight coils.
  • Mirror-Like Shine: Clinically proven to increase shine, making multi-dimensional colour and highlights appear more vibrant.
  • 97% Naturally Derived: Formulated with pure plant, non-petroleum mineral, and water sources for a clean beauty experience.
  • Pure-Fume™ Aroma: Leaves hair delicately scented with a refreshing citrus blend of certified organic lemon, bergamot, and orange.

Ideal For

  • Curly & Coily Textures: Specifically balanced for hair patterns from 2A through 4C that require extra moisture and structural support.
  • Frizz-Prone Hair: A must-have for individuals living in humid Australian regions who struggle to maintain curl integrity throughout the day.
  • Dry or Chemically Treated Curls: Ideal for hair that has been weakened by colour services or heat tools and needs a protein-moisture balance.
  • Detangling Hero: Perfect for those who experience significant knotting and need a product with exceptional "slip."

Why you'll love it
You’ll love this masque because it provides the "wow" factor of a professional curl-defining service in the comfort of your own shower. At AMR Beauty, we know that managing textured hair can be time-consuming; this treatment makes the process effortless by providing instant detangling and softness. You will love how your curls feel plush and touchable rather than "coated" or heavy. The refreshing citrus scent provides a spa-like feel, while the concentrated formula ensures that a little goes a long way, giving your curls the luxury treatment they deserve every week.

Final word
Don't settle for undefined, frizzy curls. The Aveda Be Curly™ Intensive Masque 200ml offers a sophisticated, plant-powered solution that respects the biological complexity of textured hair. By integrating this intensive treatment into your routine, you are choosing a future of resilience, high-definition bounce, and unparalleled shine for your curls.

Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 86758807558

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4.6 ★★★★★
Based on 13 reviews
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Morstead
Lowell, US
★★★★★ 5
Comfortable & well-fitting, but some differences in stiffness between batches
Size: Medium, Color: Black/Deep Blue/Deep Grey/Heather Grey
I've basically been exclusively buying these since I've discovered them. Super-comfortable and maintain their shape for a long time, but I've noticed from buying it multiple times that sometimes the pouch area has stiffer texture and more support than other times (when it's loose & stretchy like the rest of it). I wish I could specify receiving the more-supported ones because they tend to produce less....how to say, knocking the boys around.
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Reviewed in the United States on March 22, 2026
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EclecticJay
Louisville, US
★★★★★ 5
Comfort and softness
Size: 3X-Large, Color: Black/Navy/Dark Grey/Red
True to size; they are comfortable, good quality, and really soft.
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Reviewed in the United States on January 3, 2026
J
Verified Purchase
James
Lake Worth, US
★★★★★ 5
Look great, feel great
Size: Large, Color: Black
These feel great and fit well. With most briefs I tend to the trouble either keeping the front in or not having the back cover everything but these do both things and are very soft. They also look great, even on body types not in the promo picture. They are a great set of briefs and have held up so far and I got mine a little around a year ago and wear them often.
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Reviewed in the United States on September 26, 2025
G
Verified Purchase
garlic brad
Phoenix, US
★★★★★ 4
Comfortable, but run big
Size: Small, Color: Red/Orange/Yellow/Blue
I'm a small guy and I purchased size small. The underwear are not bad. Great if you're a bigger guy or if you have a really big butt. If you're on the smaller side or skinnier though they'll fit a little loose. My butt is pretty big, but it doesn't fill out the back completely. Very comfortable though and the waist fits fine. Just a big backside. They don't ride up and so far they're durable. No fading in color and the material holds strong after many wears and washes.
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Reviewed in the United States on February 24, 2026
S
Verified Purchase
shaik
Draper, US
★★★★★ 5
Value. Fabric quality.
Size: Large, Color: Black/Navy/Dark Grey/Red
Better than I expected. Great fabric. Perfect fit. This is the most satisfying buy that I ever did. For this price!
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Reviewed in the United States on February 14, 2026

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